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Week 8 - MKTG 6101 - Class Overview: Digital Branding and Marketing

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As I am wrapping up the last assignments for the course MBA 6101: Digital Branding and Marketing, I just wanted to give a little look into my perspective of the major things I took from this course. My first impression of the course was that it seemed very different from most classes that I have taken. The coursework was substantially different, the syllabus was more descriptive than anything, and lastly this class had requirements to be engaged on Blogger.com and Linked-In. To be honest I did not have as much excitement for the class at the beginning, but slowly I started to feel a passion for the topics being taught each week as things started to pick up.  Throughout this course, I learned more about why it is important to study knowledge pertaining to artificial intelligence, marketing strategies, and quantum computing. These methods of learning more of A.I comes from reading the textbook, creating/editing/updating blogs on a weekly basis, and gaining experience at running my ve...
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Week 8 - MKTG 6101 - Guerilla Marketing: Update on the Ad Campaign

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I nitially I did After a few days, I checked back to see how my Ad campaign was doing. I started the Ad campaign towards the end of the week. When I followed up on the campaign, I was met with interesting results:   From my perspective, I was met with more results, more clicks, and more impressions than I ever imagined. Though my idea for the site was original, and the purpose of the site was to create a template of a news forum-like website which was also thought up by me. Another thing interesting aspect, is that I actually have more plans to push this website much further than just an idea. This Ad campaign was initially done with the intent of test driving the Ad campaign, and personally I would say that comes out to be a success test trial . I didn’t really think that my site would have such an impact but I guess that I should never have any expectations when attempting anything. After these results, I have now learned that the best method to pursue these type of endeavors are...
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Week 8 - MBA 6101 - Surfing the Tsunami

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  Book Overview: For this week, I read another chapter of the book Surfing The Tsunami: An Introduction to Artificial Intelligence and Options for Responding. This book was written by the professor of our class, Dr Todd Kelsey. Normally I would read over the chapter, and I would try to take some time to digest the material and find some level of understanding. In this instance, I really felt like I have a good understanding of the study of artificial Intelligence. It took a while to understand, but I gradually was grasping the concept of how Artificial Intelligence is used in marketing and I also felt that I was finding a good understanding to the different ways individuals/businesses can respond. From what we have seen, A.I has been growing in different areas and showing much promise. From these promising results, Artificial Intelligence will be around for a long time. For example, a couple ways to respond to AI are adept, adopt, or adapt. Adapting references is slowly using AI to...
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Week 7 - MKTG 6101 - Chapter 7 Surfing the Tsunami

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In this chapter of Surfing the Tsunami, written by Helen Yu, we have an interesting segment that is geared towards having a better understanding of why it is so important to become more adept with AI. This includes the methods that the book teaches in the previous chapters such as balancing out your schedule/time, looking over articles and news reports to help build understanding and interest, and finally learning everyday towards the study of Artificial intelligence. Last week was an interesting chapter that I had to write a blog on, and I basically wrote about how I have been adapting to the rapid learning of understanding Artificial intelligence ever since picking up the book.      One quick summary from my blog is that there is really no shortcuts to truly understanding a topic of interest. It is best to learn and grasp the knowledge gradually and that way the information will be absorbed more naturally than if the topic was read over once. I remember that I also ment...
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Week 7 - MKTG 6101 - Chapter 7 Ascend Your Startup

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 Greetings Everyone! Hope you are all doing well.  In this week's blog, I will be explaining what I learned after reading the chapter 7 of the book Ascend you Startup. The main summary is dictated towards and understanding for other cultures and collaboration with individuals who are experienced in the practices/aesthetic of these cultures. These individuals who are experienced/enriched in culture has now become more of an asset, because once you have the knowledge on a certain group that honors a certain tradition it will only help out in reaching those people and conducting an ad or event that will give these people proper engagement and thus 'win them over'.   In the reading, there were a lot of insightful information that was dictated towards Cultural collaboration and it is because there was a need to explain to the reader how vital it is for any business to adopt these principles as it assures them that their audience and new customers will acknowledge how the ...
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Week 7 - MKTG 6101 - Guerrilla Marketing Chapter 7

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 In this week's chapter, there is more of a concentration on how there is alot of thought that goes into inventing creative ways to appeal to people, especially when using marketing. Having a more creative spin on things are said to have more use that will be more effective than if money is used thrown at the matter. This really speaks out as there has been a rise in small businesses, entrepreneurs, and start-ups. There is the element of capital that is needed, as funding comes as very important when attempting to market out, and this comes off as a challenge because there is not a-lot of methods around this fact. Now we have seen that there are other agencies and 3rd party vendors that might have more specialization in advertising for other businesses. These vendors were able to help design, track success, and implement new teachings into all these new ads. This would be a more promising investment for companies that lack the creative outlook/their own ideas of how to market itsel...
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Week 6 - MKTG 6101 - Guerrilla Marketing Updating the Ads

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I am never shy from stating how I had a hard time adjusting into the career path that I am in now. That is why I made my site, Techlogservices.com as a way to bring people news, information, and opportunities pertaining technology and the growing market. When I created my site, I thought I was going to have an easy time running an ad and setting up my account. Unfortunately I was not met with such grace, as I started to run into issues at every turn.  Fortunately, I handed situations well and take some time to make sure I can fix the problem. I was finally coming up to part where I make my Google Ads account and start my ad, but I was met with a blank white page. I called Ads specialist and google support for assistance, but they were not to understanding to what was wrong with my account/computer. Most Ads specialist referred me to YouTube videos or the site Google.Support.com. That is where I began to start thinking for myself, and finally I began checking my settings and realize...
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