Week 05 - MBA 6101 - Chapter 5 Ascend your Start-Up

 In this chapter of the book, Ascend your Start up, the author has made it clear about her life and how she feels that luck played apart in her success, along with her determination to make it. She makes it known that these two words describe her life pretty well and she feels that one does not overshadow the other. I personally believe this is true when people say quotes like this. I have heard a familiar quote, when researching about the famous philosopher Sigmund Freud. Freud states, "I have been a fortunate/lucky man in life. Nothing has come easy for me".  Why I like this saying is because it expresses a genuine honesty from those who make these kinds of quotes. These individuals know that their efforts were Important when dictating their success, but they also realize how luck was a factor in their journey.

Then Yu goes on to mention that every set back is an opportunity to help people move forward in life. I think when she mentions this, she is determined to let people know that taking a loss or facing a setback is not the end of the world. Plenty of people suffer from a setback/minor inconvenience and they start to treat that loss with so much importance. A common problem that people face is letting these setbacks dictate their mood/actions. These type of things are nothing new, but we add greater emphasis in our losses which removes focus from what you actually are trying to achieve. 

Perfection is rarely ever obtainable in any aspect of life. One thing that will always pop up is the fact that we can not predict the results of what we put effort in. This prediction mentality brings disappointment to individuals that come across a certain level of inconvenience, the type of inconvenience that causes upsets in your goals, plans, & expectations. One thing that helps is to stay focused, driven, and task oriented. One has to ask themselves, Does this act ladder up to the vision, mission, the purpose of the business? What are your customers telling you? Are you listening? how to make an advocate of your customers? So, Yu then states that customers all go through 6 stages in their purchase journey. Here they are:

1. Evaluation- This is when the customer does research on product(s) or service(s) that will address their need(s)
2. Investing: business have the opportunity to show how their solution solves their problem/need and outlines how you do it better thank or differently than your competitor does it so talk about how you've successfully delivered it to someone else
3. Deployment: how you on-board your customer ensures your customer understands the value they provide to your business
4. Adoption: In this case, the customers have started using your product(s) or service(s)
5. Expanding: Determine how the product or service was viewed by consumers and it can be inferred by how much they expand their footprint with you--find out what that trigger is and apply some predictive modeling for other customers to ensure they get the same positive experience as other customers
6. Advocating: Striving for customer feedback, keep a loop that goes back to product or service group in your organization, get positive reviews on your website, helps build up word-of-mouth value for your business

In this chapter, Yu makes the effort to show the importance of providing a pleasant customer experience. She uses this chapter to direct importance to how these decisions either make or break a businesses. This is why there is such important policies placed when a company deals with data. The Success and stability of the business is correlates to the feedback the data presents. That is why it is very important to analyze everything you know about customer behaviors and innovate your company to match the preference of the majority group.