Week 2 - MBA 6101 SU22- Chapter 2 Ascend your Startup- MVP & Piloting your product

In the reading, Ascend your Startup, there is a defining moment where there is explanation to what a Minimum viable product is. The MVP is a product that has been approved to have the necessary features that capture the attention of consumers in the early-adoption phase. This will definitely allow the opportunity for executives to determine if this products will be suitable for entering a market unto a larger audience group. In this case, the author Helen You wants the reader to understand that the MVP is a method that test drives the product so that one learns of what can work and what does not work when aiming for a specific target audience. The reason for this method is to provide insight and to help determine what should be done without investing a large sum of money and time when attempting to execute the full release of a certain product. In the past, there has been owners who went through the full-scale release of certain products just to be met with disappointment when their product doesn’t catch the interest of consumers.

When I think of MVP and the idea of piloting my product, my thoughts usually are reminded of how Jeff Bezos started his company. Many people would forget that Bezo’s started off in his garage with the intent to sell books and then expanded into electronics, and from there they started to sell software, jewelry, and etc. This only helped build the reputation of Amazon to become stronger while testing out what works and what does not work. After some time, Amazon began to grow more prominent and the company was then pushed to step into other countries/regions of the world. This would then help Amazon capitalize and become the biggest e-commerce platform in India. A lot of this success is determined by trial-and-error which has resemblance in the method of  MVP & Piloting products.