Week 1 - MBA 6101 SU22- Chapter 1 Ascend your Start-Up

 In this reading, the author Helen You starts off the chapter with a detailed expression of what her desires are. She states that her desires are confirmed to be for her to scale up unto Mount Everest with that she willl then spread the ashes to her grandmother who has passed away. Doing such a feat with absolutely no prior understanding of mountain climbing is not the wisest goal for anyone to pursue. In the eyes of some, this task might be impossible. Some will even tell her about more practical methods of achieving this goal, with one of

Them being that she uses a Helicopter to gain the altitude instead of climbing herself.Despite all the ideas thrown at her, You decides that she would rather do this herself.

After delivering this descriptive story of goals, You then relates this feeling to what business owners would faces when creating their very first start-up. It is easily described as an abudant amount of workload that others wouldn’t understand the motivation behind. So with this being said, any founder should have a firm grasp on why they are doing what they are doing before setting out for that journey. 

Even in the text, Yu then breaks down on deciding how to start up by making them into questions such as. 

Why are you on this journey? What problems are you solving? What does success look like to you? How will you prepare for the climb?How will you honor your brand?  

So for each of these questions, there must be a clear understanding behind the motivation to obtain the answer to these questions. Developing ones goals and making the most detailed oriented plan will help one achieve these answers. All kinds of Start-ups take work but they are often just times  of commitment and personal sacrifice. So consistency and dedication will take you further up the mountain that is beginning a Start-up.